Us Airline


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Us Airline

Us Airline

Just as job candidates slip into their most presentable clothing for an interview to make a favorable impression on potential employers, airlines "dress up" their planes with a unique logo and color design, tailored to create a strong and positive brand image, which consumers can readily recall.

To test the power of an airline's chosen colors and logo design, look skyward the next time a plane flies overhead. The intense oranges and reds used by Southwest Airlines, for example, almost guarantee that onlookers can identify the carrier from the ground, even ten miles away from the airport on a cloudy day.

Air carriers not only strive to stand out, as Southwest's planes do, but also to create an image that calls to mind all the positive aspects of the airline in question. When you come right down to it, red is red and blue is blue, but, put together into a creative and individual design, an airline's logo acts as a larger representation of the company. It ultimately symbolizes the company's values, such as safety, punctuality, or quality service.

Airlines' logos change over time. Why? For the same reason that brunettes go blonde or vice versa: To exude an image that's new and fresh. While some airlines opt for a makeover simply because it's time for a change, most launch new logos after a crisis or a significant transformation in the airline's business structure.

Emerging from Bankruptcy

On April 30, 2007, Delta Airlines officially emerged from bankruptcy and showed the world that it's a new airline, inside and out. In addition to announcing "financial improvements" totaling three billion dollars and four consecutive quarters of operating profits, the airline unveiled a new logo design.

Delta's new logo signifies a clean start and a departure from its financially-troubled past.