In an interview with Sandie Taylor LUV President and COO Colleen Barrett said, “after the employee…the company’s second focus is the passenger, with shareholders coming in a distant third. Usually, shareholders rankle at that kind of hierarchy.” Eric Torbenson of The Dallas Morning News said in a December 2005 article, “Among pilots flying Boeing 737s, Southwest pilots are the best-paid in the industry....”
But shareholders do not fret for LUV. Tom Gardner, Co-founder of The Motley Fool said; “Had you invested $10,000 in Southwest in 1980, you'd be sitting on $2.7 million today.” Thirty-five consecutive years of profits is a track record with which no one can argue.
Southwest Airline Business Model
The Southwest model is one that empowers people, in practice. “We don’t run things by a rule book,” Barrett concluded. “To me, it’s a way of life—you just use common sense.” The success is summed up in a few points made by Barrett:
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